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Adobe Firefly and the 'Democratization' of Generative Imagery in Media

Adobe Firefly and the 'Democratization' of Generative Imagery in Media

Better, safer tools for generative imagery are here, which will certainly mean more synthetic images in media. That may not be a bad thing.

Pete Pachal's avatar
Pete Pachal
Oct 11, 2023
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The Media Copilot
The Media Copilot
Adobe Firefly and the 'Democratization' of Generative Imagery in Media
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This might look like a real person, but it’s not. Adobe Firefly 2 created this image.

It's an understatement to say that implementing generative text into any editorial process is a dicey proposition at best. The few media sites that have ventured into this territory in a meaningful way have, with some exceptions, quickly run up against the limitations o…

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