The Media Copilot

The Media Copilot

When agents come to the newsroom

Agents might actually make journalism more human in the long run. Plus: HubSpot does GEO, Claude Mythos emergency briefings, and the AP pivots to AI.

Pete Pachal's avatar
Pete Pachal
Apr 14, 2026
∙ Paid

This week’s column looks at what happens when AI agents move from personal productivity tools into the newsroom itself. Plus: HubSpot launches an answer engine optimization tool, regulators scramble over Anthropic’s Claude Mythos, and the AP pivots toward AI revenue.

My most recent AI Quick Start class, where I introduced Claude Cowork to a couple of doz…

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