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The AI browser wars begin

The AI browser wars begin

What Perplexity's Comet browser means for AI—and publishers. Plus: Fortune and Axios hire AI writers, YouTube targets AI slop, and more

Pete Pachal's avatar
Pete Pachal
Jul 10, 2025
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The Media Copilot
The Media Copilot
The AI browser wars begin
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The next battleground in AI will be the browser, and it could be where the war goes nuclear for the media. Once the omnibox in web browsers—where most searches are done—gives you AI answers by default, it will dramatically reduce the number of people going to websites. Baby steps, though, and one of the first is Perplexity debuting Comet, the first AI b…

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