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The Media Copilot
AI Can't Handle Known Unknowns

AI Can't Handle Known Unknowns

Don't depend on AI to be creative — at least in the ways you'd expect.

John Biggs's avatar
John Biggs
Jan 16, 2024
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The Media Copilot
The Media Copilot
AI Can't Handle Known Unknowns
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Image via MidJourney

I recently saw an unlaunched product that was able to create in-game conversations for video game developers. You could use it to build a king in a mystical city. Because of GenAI, the conversation is fluid and enjoyable. Every conversation with this king would be different, although the king’s mission — to make you find a magical sw…

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