The AI Skills Gap in Media Is Real. Here's How to Close It.

Early-bird pricing for The Media Copilot's AI course for PR and media pros, starting in Feb. 2025, is about to end. Book your spot now!

The sudden rise of AI has left many media and PR professionals wondering how to adapt. Some are diving in head-first, others are keeping AI at arm's length, but almost everyone is feeling pressure to figure out where they stand. After months of teaching AI fundamentals to journalists and PR pros, I've learned there's a right way and a wrong way to incor…