The new credibility crisis growing inside AI portals

Publishers may soon find that their hardest problem isn’t distribution or licensing—it’s keeping their name attached to the truth.

No matter how helpful, useful, or informative AI content may be, it won’t be a positive force in the news media if audiences respond negatively to it. Luckily, it’s not an all-or-nothing answer, but a recent report suggests the jury is still largely out. The Generative AI and News Report 2025, published by the Reuters Institute, reveals that a surprisin…