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The Media Copilot
The Media Copilot
Want to excel at AI-powered PR? Here's your roadmap

Want to excel at AI-powered PR? Here's your roadmap

How PR professionals can develop the AI skills they need to stay ahead in a transforming industry.

Pete Pachal's avatar
Pete Pachal
Jan 11, 2025
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The Media Copilot
The Media Copilot
Want to excel at AI-powered PR? Here's your roadmap
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AI is part of the team (Credit: Midjourney)

Like every other industry, public relations is undergoing its AI transformation. Except that it's not like every other industry: PR work involves (among other things) the creation, tracking and analysis of content. And because large language models excel at all those things, AI is particularly disruptive to thi…

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