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AI search's accuracy problem

AI search's accuracy problem

It turns out AI search engines get things wrong more often than you might think. Plus: New agents are here, newsroom AI jobs evolve, and more.

Pete Pachal's avatar
Pete Pachal
Mar 13, 2025
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The Media Copilot
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AI search's accuracy problem
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Are AI search engines making the news less clear? (Credit: Midjourney)

I occasionally write about how people searching for information online now need to deal with an increasing amount of "fuzziness" in the media ecosystem due to AI. The fact of the matter is, sometimes AI hallucinates, distorting facts and often stating its fabrications with supreme con…

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