AI is coming for your audience. Here's your defense plan.
Join an upcoming webinar with David Buttle from DJB Strategies and The Media Copilot’s Pete Pachal on the risk of AI search to publishers—and how to resist.
I’m thrilled to announce I’ll be hosting a webinar on April 10 at 10 a.m. Eastern Time that targets a massive pain point in publishing today: how to mitigate risk of AI substitution. My special guest will be David Buttle, founder of DJB Strategies and former director of platform strategy at the Financial Times. I’m grateful to BlueConic for sponsoring this important and timely discussion.
AI substitution is shorthand for the very real problem of AI chatbots and search engines summarizing publisher content and negating the need for audiences to click through to the publisher’s property. This “disintermediation” is the fundamental shift in how the AI media economy works, and it’s forcing media companies to grapple with how to reach new audiences as AI use climbs and search traffic declines. Understanding which content is most at risk of AI substitution—and how to mitigate that risk—is essential to building a resilient business model and charting a path to long-term growth.
I hope you’ll join David and me for an essential webinar for building successful content strategy in the age of AI. We will unveil a methodology for analyzing AI risk, developed by DJB Strategies for David's work with major global publishers. Discover which content types are vulnerable to AI substitution, how to build resilience into your editorial strategy, and the practical steps you can take to secure your audience and revenue streams.
In the webinar, you’ll learn:
Which content categories are most susceptible to AI-driven disruption.
Proven strategies for retaining and expanding your audience in an AI-influenced landscape.
How to leverage first-party data and optimize content to enhance user engagement and loyalty.
Tactical recommendations to future-proof your content strategy.
Don't miss this vital discussion designed specifically for media executives, content strategists, and senior decision-makers aiming to navigate the evolving digital landscape successfully.
Register for the webinar today and safeguard your media business from AI-driven disruption.