The Media Copilot

The Media Copilot

The Promise and Peril of AI Video Is Laid Bare by... Toys 'R' Us?

A Sora-created commercial shows just how good generative video can be.

John Biggs's avatar
John Biggs
Jun 27, 2024
∙ Paid
Image via Toys ’R’ Us

OpenAI’s Sora video engine is supposed to be the state of the art when it comes to creating things that look completely real. In an interesting move, the corpse of the company that was once Toys ’R’ Us (apparently they’re still in Macy’s stores under that brand) created an origin story for the brand featuring some weird stuff. Check…

User's avatar

Continue reading this post for free, courtesy of Pete Pachal.

Or purchase a paid subscription.
© 2026 AnyWho Media LLC · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture