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The Promise and Peril of AI Video Is Laid Bare by... Toys 'R' Us?

The Promise and Peril of AI Video Is Laid Bare by... Toys 'R' Us?

A Sora-created commercial shows just how good generative video can be.

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John Biggs
Jun 27, 2024
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The Media Copilot
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The Promise and Peril of AI Video Is Laid Bare by... Toys 'R' Us?
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Image via Toys ’R’ Us

OpenAI’s Sora video engine is supposed to be the state of the art when it comes to creating things that look completely real. In an interesting move, the corpse of the company that was once Toys ’R’ Us (apparently they’re still in Macy’s stores under that brand) created an origin story for the brand featuring some weird stuff. Check…

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