Why AI risk threatens publishers like Business Insider the most

The platforms that once fueled their growth are fading fast, and AI is forcing digital-native brands to evolve or disappear.

Looking at the media industry for the past two years, it sometimes feels like it’s just been one long season of layoffs. While the rise of AI hasn’t directly led to many of the issues the media is dealing with today, Business Insider made it plain that it’s certainly a big factor, committing to being “all-in” on AI in the same memo that announced it was…