The Media Copilot

The Media Copilot

Will ESPN's Reporter Robots Be Better Than the Last Generation?

ESPN will use AI to write articles about "under-covered" sports. What that means for journalism, and not just the sports kind.

Pete Pachal's avatar
Pete Pachal
Sep 10, 2024
∙ Paid

At ESPN, coverage of some sports is being relegated to software. Credit: Midjourney

The most obvious use case for generative AI in media is to use it to help write articles. It's also probably the diceiest use case, with many failed experiments over the past two years that have relegated most use of AI in newsrooms to the two ends of the story process — …

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