Five predictions for how AI will change media in 2026

As AI use spreads, questions around authenticity and business models become more urgent. Also: what's happening with The Media Copilot in January.

It’s the last newsletter before Christmas, which means it’s prediction time. Today I look ahead at how AI will reshape the media next year, from the newsroom to the boardroom to public relations. Speaking of, slots for my next AI in PR course are now open! It begins Jan. 20, and it’s fully updated with lessons on vibe coding, data analysis and more. Rea…