Gannett deploys AI chatbot to keep readers on USA Today
DeeperDive answer engine mines publisher's own journalism to fight traffic losses from Google's AI.
Gannett has become the first major U.S. publisher to embed an AI answer engine across its flagship site. The company on Monday rolled out DeeperDive on USA Today's homepage, replacing the traditional search bar with a conversational tool that serves its 195 million monthly visitors, according to Wired.
The tool prompts rea…
