The Media Copilot

The Media Copilot

AI stole your clicks. Next: your credibility

AI answers don’t just reroute attention—they set the baseline story. GEO is how publishers stay in the game.

Pete Pachal's avatar
Pete Pachal
Jan 13, 2026
∙ Paid

Calling it now: 2026 will be the year of GEO. The tension in media over credit, compensation, and clicks won’t go away, but the AI answer will become the new battleground regardless. The reasons for that, and the stakes at play, are the subjects of today’s column. Before that, a reminder that I still have a few spots left in The Media Copilot’s AI for P…

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