Looking for information online is slowly shifting from looking for links to conversing with AI. Except now that Google AI Mode has had its grand opening, it’s not happening so slowly anymore. How this plays out for the media business is still being written, but Business Insider’s recent layoffs and its declaration of going “all-in on AI” feels like a be…
Goodbye, search. Hello, AI Mode.
AI Mode changes the rules, turning search into a closed loop. For media, that means rethinking how to be seen and heard.
