Google’s AI land grab and how publishers can fight back
You can’t block the bots, but you can outmaneuver them—strategies to protect your content and reclaim control.
The tug-of-war between AI companies and the media would probably feel a lot more fair if it weren't for one specific player: Google. The search giant is in a race to dominate AI the same way it's dominated search, and a consequence of that is publishers can't really opt out of AI Overviews, the summaries that now appear at the top of searches. But there…
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