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The Media Copilot
Google’s AI land grab and how publishers can fight back

Google’s AI land grab and how publishers can fight back

You can’t block the bots, but you can outmaneuver them—strategies to protect your content and reclaim control.

Pete Pachal's avatar
Pete Pachal
May 15, 2025
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The Media Copilot
The Media Copilot
Google’s AI land grab and how publishers can fight back
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The tug-of-war between AI companies and the media would probably feel a lot more fair if it weren't for one specific player: Google. The search giant is in a race to dominate AI the same way it's dominated search, and a consequence of that is publishers can't really opt out of AI Overviews, the summaries that now appear at the top of searches. But there…

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