Inside a newsroom data build that paid off

A regional paper spent six months unifying its audience data and cut churn by 40%. This is what that work looked like.

I can’t think of a better data point to motivate publishers to shift their focus to direct audience relationships than the news that traffic to publishers dropped by one-third in 2025. The good news: There are many vendors who specialize in first-party data, and today’s case study explores how The Post and Courier in South Carolina used BlueConic to ass…