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How Journalists Can Make Peace With AI, With Anne-Marie Tomchak

Generative AI is changing the world. Journalists need to face that reality — and what it means for their profession — or risk being left behind.

What's it like to come face-to-face with your own deepfake? Anne-Marie Tomchak knows, and the encounter is captured vividly in her documentary Game Changer: AI and You, which aired recently on Ireland's public broadcaster.

It's a powerful moment, and one I would argue every journalist covering AI should experience: the unnerving feeling of seeing your own image and voice co-opted to say or do anything that the programmer desires. It's one thing to hear about a celebrity like Taylor Swift being deepfaked; it's quite another to have it done to you personally. And with the technology becoming so accessible, that becomes a greater possibility every day.

On this week's episode of The Media Copilot podcast, Anne-Marie shared the insights she gained by working on the documentary (her second on the subject of AI), zeroing in on AI's growing influence in journalism. We discussed how AI is reshaping the media landscape, from newsroom operations to content creation, and the ethical and legal conundrums emerging from AI-generated content. As the founder of BBC's social media investigative unit, Anne-Marie talks about how this technological shift is different from digital media shakeups of the past.

If you enjoy the podcast, please subscribe on your favorite platform, check out our channel on YouTube, and leave a review or a star rating. It really does help the show, and it'll ensure we keep bringing you great conversations like this one.

The Media Copilot
The Media Copilot
Weekly converatsions with journalists, media executives, and fascinating people on how AI is changing media, journalism, and the news.