As you may know, in addition to writing this newsletter, I also teach media professionals — newsrooms, PR firms, and more — on how to apply AI to their work. I've taken all kinds of AI courses and constantly try out new tools, and I've distilled all that and put the best parts into my AI courses. My most popular class is an extensive hands-on session for journalists and communications pros that goes from basic prompting to advanced tools in a single afternoon.
However, the AI world is moving faster than a comet. Models are evolving, new platforms are emerging, and tools are getting more sophisticated. There are now all kinds of AI-powered apps dedicated to narrow aspects of media work — from social media generation to news analysis to automated email campaigns. And the well-known chatbots have powerful new features with potential that's barely been scratched.
It's clear that AI classes in general need an upgrade, and that makes my announcement today doubly apt: I'm partnering with Peter Bittner, CEO of The Upgrade Academy, and Kris Krüg, Founder of Techartist, to offer an extensive six-week course entitled AI for PR & Media Professionals, happening in early 2025. Registrations are open now, and if you grab a spot before December 15 you can use the discount code EARLYBIRD25 at checkout to get 25% off the price.
Fast Facts:
Course title: AI for PR & Media Professionals
Begins: Feb. 4, 2025
Format: six 1-hour classes, each focusing on different aspects of media, PR, and communications work
Instructors: Pete Pachal, Peter Bittner, Kris Krüg
Who is this for: PR and media professionals
How to buy: Checkout link (discount code: EARLYBIRD25; group rates available)
For the full breakdown of what's in the course, check out the class page, but here's a summary:
Course Highlights
This course goes beyond foundational concepts and goes deep into using AI for specific use cases and workflows, such as media monitoring, campaign analysis, and crisis management. Each week includes interactive workshops where participants can apply what they've learned in real-world scenarios, helping build a practical understanding of the tools and techniques. Peter Bittner and I will guide participants every step of the way, offering insights from our extensive experience in media and AI.
What You Will Learn
Participants will learn AI-powered content creation, including generating and refining social media posts, press releases, and other media content. They will also discover automated media monitoring techniques to track news and monitor public sentiment effectively. Additionally, attendees will explore how to use AI for automating and personalizing communication strategies, making outreach campaigns more impactful.
By the end of the six weeks, you will not only understand how AI can fit into your daily work but also feel confident using a variety of tools to boost productivity and creativity.
This course is crafted to help you not just understand AI, but to drive real results. Whether you're looking to stay ahead of the curve or simply want to better understand how AI can fit into your existing practices, this course provides the knowledge and hands-on experience you need. Join us, and let's explore how AI can empower your work.
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