The Media Copilot
The Media Copilot
Friday Conversation: Matt Martel
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Friday Conversation: Matt Martel

For an example of a newsroom fully embracing generative AI, look no further than BusinessDesk. Matt Martel, GM of parent company NZME, reveals how it got there.

At a time when most newsrooms across the world are considering, studying and, in some cases, experimenting with generative AI, at least one publication has enthusiastically embraced the technology, building it into workflows and publishing "synthetic" content on the regular.

BusinessDesk in New Zealand uses ChatGPT and other AI models to augment what it’…

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The Media Copilot
The Media Copilot
Weekly converatsions with journalists, media executives, and fascinating people on how AI is changing media, journalism, and the news.