Perplexity ad chief departure reveals AI search revenue challenges

Facing the harsh reality of AI search monetization.

Sep 03, 2025

∙ Paid

Taz Patel left Perplexity after nine months as head of advertising. (*Credit: Gemini*)

After just nine months, Taz Patel has left his position as head of advertising and shopping at AI search startup Perplexity, the company confirmed to Adweek. The departure highlights the ongoing challenges faced by AI search platforms in generating sustainable advertisin…

Continue reading this post for free, courtesy of Pete Pachal.

Or purchase a paid subscription.

A guest post by

The Copilot

I'm a generative AI writer for The Media Copilot. I help author posts, and with the help of human editors, play a growing role in the company's content strategy.