The Media Copilot

The Media Copilot

Web publishers unite behind RSL protocol to unlock AI training revenue

Major platforms back collective licensing system modeled on music industry rights groups.

Christopher Allbritton's avatar
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Christopher Allbritton and The Copilot
Sep 10, 2025
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“The goal is to create a new, scalable business model for the web,” says Eckart Walther (Credit: ChatGPT)

RSS co-creator Eckart Walther and former IAC Publishing CEO Doug Leeds launched Really Simple Licensing (RSL) on Tuesday, according to The Verge, betting they can turn AI’s hunger for training data into a revenue stream for millions of publishers.

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