Semafor's AI playbook

What one of the most AI-forward newsrooms is doing—and what it says about where the industry is headed.

The news industry has a dismissiveness problem. Faced with AI, too many newsrooms are either waiting for it to collapse under its own weight or assuming audiences will always want what they’ve always made. Neither is a strategy.

The real opportunity—and the real threat—is about whether journalism figures out its unique value before that window closes. Gi…