The Looming Standoff Between Big Tech and the Media Over Generative Search
Search Generative Experience, or SGE, stands to up-end how people get information. The rise of AI could mean the return of a federated web.
As generative AI tools like ChatGPT get more popular by the day, there's a serious, obvious problem that publishers face: the dominance of "zero click" searches. Put simply, when Google (and, OK sure, Bing) gets so good at just summarizin…
