Why Media Sites Should Have Their Own Chatbots

How The Washington Post's in-house answer engine points the way to a more loyal readership.

The Washington Post’s new general chatbot is definitely a 1.0, but it represents something greater. (Credit: DALL-E)

I feel like the word "chatbot" needs to go. While it implies a certain breeziness to what you're doing with an AI assistant or agent, the word doesn't properly capture how different and novel the interaction is from the searches we're used…