The Media Copilot

The Media Copilot

The AI Is Coming From Inside the House

The Sports Illustrated debacle shows why the time has come for all publishers to establish formal policies on generative content.

Pete Pachal's avatar
Pete Pachal
Nov 29, 2023
∙ Paid
Credit: Adobe Firefly

It's a story as old as… well, about a year.

Since the launch of ChatGPT in November 2022, there's been a disturbingly regular series of incidents where an online publisher has been caught publishing low-quality articles written in whole or in part by generative AI, often without disclosing the AI's role. Many of these stories were br…

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