The AI Is Coming From Inside the House

The Sports Illustrated debacle shows why the time has come for all publishers to establish formal policies on generative content.

Credit: Adobe Firefly

It's a story as old as… well, about a year.

Since the launch of ChatGPT in November 2022, there's been a disturbingly regular series of incidents where an online publisher has been caught publishing low-quality articles written in whole or in part by generative AI, often without disclosing the AI's role. Many of these stories were br…