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The Media Copilot
The Media Copilot
Do media chatbots work?

Do media chatbots work?

As more publishers embrace AI chat, the Texas Tribune’s real-world trials offer a roadmap—and a few caution signs.

Pete Pachal's avatar
Pete Pachal
May 08, 2025
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The Media Copilot
The Media Copilot
Do media chatbots work?
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I've been thinking a lot about chatbots on media sites for the past day—just one of many AI-in-journalism topics discussed here at the Hacks/Hackers Journalism AI conference in Baltimore. A fantastic download from the product team at the Texas Tribune inspired today's piece, and the conference has given story ideas for weeks.

You may even see some of wha…

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