The AI Search Economy Is Beginning to Take Shape
Perplexity and OpenAI's SearchGPT are defining both AI search and how to pay for it. Should Google be worried?
How people will search the web with AI — and how content creators will get paid — looks a lot clearer today than it did a week ago.
That's because of two notable developments. Late last week OpenAI teased its long-in-the-works search product, SearchGPT. Labeled a "prototype" and only available to a select few testers (I, along with a few mi…
