The AI Search Economy Is Beginning to Take Shape

Perplexity and OpenAI's SearchGPT are defining both AI search and how to pay for it. Should Google be worried?

Credit: DALL-E

How people will search the web with AI — and how content creators will get paid — looks a lot clearer today than it did a week ago.

That's because of two notable developments. Late last week OpenAI teased its long-in-the-works search product, SearchGPT. Labeled a "prototype" and only available to a select few testers (I, along with a few mi…