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The AI Tollbooth: Dan Goikhman's Mission to Make ChatGPT Pay for Content

The race to monetize AI's content appetite and build the bridge between publishers and AI

This episode is sponsored by Adobe Stock.

I'm excited to share this week's episode of The Media Copilot, where I had a fascinating conversation with Dan Goikhman, the innovative force behind Dappier. As we dive into the evolving landscape of AI and publishing, we tackle one of the most pressing questions facing our industry: how do we make AI companies pay their fair share for content?

In our discussion, Dan breaks down how Dappier is emerging as that crucial bridge between traditional media and what he calls "the AI internet." What fascinates me is how they've positioned themselves as more than just middlemen – they're creating an entire ecosystem where publishers can not only monetize their content but also harness AI's power for their own platforms.

The most compelling part of our conversation comes when we explore how Dappier transforms publishers' content into AI-compatible formats. Think of it as creating a universal translator between human-written content and AI systems like ChatGPT and Perplexity. The genius part? If these AI companies want to use this content, they'll need to pay up, or face a digital blockade.

But what really got me excited was our discussion about the future. We dive deep into whether chat will become the dominant way people consume information, and what that means for media companies. You won't want to miss our exploration of how media organizations need to reimagine themselves in this AI-driven future.

Make sure to stay tuned until the end, where Dan and I explore the philosophical implications of this shift. It's not just about technology – it's about fundamentally rethinking what it means to be a media company in an AI-first world.

Join me for this illuminating conversation that might just change how you think about the future of publishing.

And if you enjoyed this conversation, I’d encourage you to follow the show on Substack, Apple Podcasts, Spotify, or any other podcast app that you want. Also, I’d appreciate it if you’d leave a rating or review — it really does help the show. And if you’re on YouTube, don’t forget to “like” the video and subscribe to the channel 🔔

Sponsor:

This episode is brought to you by Adobe Stock—now powered by Adobe Firefly. Customize stock images like never before with AI tools that let you swap backgrounds, expand formats, and generate variations instantly. It's pro-level creativity, supercharged. Learn more at adobe.com/stock.