What Perplexity Gets Wrong About Aggregation

The AI-powered "answer engine" is in hot water with the media. Here's how Perplexity could make aggregating scoops great again.

It's been a lousy couple of weeks for Perplexity.

Ever since the AI-powered "answer engine" was caught republishing significant parts of a Forbes scoop on a drone company backed by former Google CEO Eric Schmidt — including the artwork — the media have been in full pile-on mode. Wired did a full inventory of Perplexity's sins, which included bypassing a …