The Media Copilot

The Media Copilot

Why ‘AI replacing journalists’ is the wrong framing

Focusing on job loss misses how AI is quietly redefining what journalists actually do. Plus: Google’s AI Overviews stance, licensing gets real, and more.

Pete Pachal's avatar
Pete Pachal
Nov 13, 2025
∙ Paid

Will AI replace journalists? If you think that’s kind of a dumb question, I’m right there with you. There are obvious parts of the job that can’t be done by machines. However, AI can make reporters and editors more efficient, and that has implications for journalism roles and newsrooms that we should start talking more openly about.

More on that in a min…

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