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The Media Copilot
The Harsh Reality of Synthetic Content

The Harsh Reality of Synthetic Content

YouTube's new requirement for creators to identify AI-generated content is a step in the right direction, but the games are just beginning.

Pete Pachal's avatar
Pete Pachal
Nov 15, 2023
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The Media Copilot
The Media Copilot
The Harsh Reality of Synthetic Content
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Credit: Adobe Firefly

Is the image above AI-generated? The red play button kind of gives it away, but if I hadn’t credited Adobe Firefly, you might think that’s a real dude staring into computer screen showing some kind of golden-hour YouTube video.

The ethics of AI disclosure got a big jolt this week. YouTube announced its policy for dealing with content…

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