ChatGPT enters the AI browser war
As agents begin browsing for users, publishers face a future where bots—not people—drive discovery and traffic.
If the AI browser wars began with Perplexity’s debut of Comet this summer, OpenAI’s launch of Atlas—its own take on what AI-powered browsing looks like—is the first major escalation.
In reality, the two launches are closer than they seem. Perplexity restricted Comet to its Max…
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