Google's New AI Search Reality
By working with publishers, Perplexity and OpenAI are playing to win AI search. But it's still Google's casino.
It's been a big week for AI-powered search. Between the official launch of the Perplexity Publishers' Program and OpenAI previewing SearchGPT, the online world has a better idea of how audiences will use AI search engines, and the mechanisms behind them.
What does this all mean for the king of the magnifying glass, Google? That's what I div…
