The hard truth: AI kills search traffic
Confirming what we all knew, Tollbit released one of the first definitive studies on AI search referrals, and it's not a pretty picture for publishers.
AI startup Tollbit dropped some hot new data this week, attaching some numbers to just how much search traffic drops when your content is linked in AI search vs. regular search. It's pretty dramatic, and it's yet another reminder that media companies need to adapt to the AI future sooner than later.
More on that in a minute, but first a quick note that y…
Keep reading with a 7-day free trial
Subscribe to The Media Copilot to keep reading this post and get 7 days of free access to the full post archives.