About The Media Copilot

The Media Copilot examines how AI is changing media, journalism, and the news. When ChatGPT exploded into the public discourse in the fall of 2022, it was instantly apparent that the practice of journalism would be changed forever. A technology that allows anyone to create original articles, imagery, and more simply by typing a few commands has massive implications for any industry that deals in information or content creation, and the news business is all about both.

While machine-generated content has been used by large newsrooms for the better part of a decade, generative AI effectively brought the technology to anyone and everyone. Newsrooms and media companies have been racing to understand and implement generative AI ever since.

That’s where The Media Copilot comes in. Delivered three times a week, this newsletter zooms in on the ways media companies are considering and using AI, cutting through the hype — and the backlash — to honestly examine the promise and the peril of this transformative tech.

Subscribe to get full access to the newsletter and website. Never miss an update.

Be part of a community of media executives, decision makers, and AI-savvy journalists who are at the forefront of applying generative AI to the media industry.

The Media Copilot Podcast and YouTube Channel

The Media Copilot isn’t just a newsletter — it’s also a podcast and YouTube channel. Every week we have in-depth discussions with leaders in media, AI, and journalism about generative AI and how it’s changing both the practice of journalism and the greater orbit of content creation.

You can subscribe here on Substack, or on your preferred podcast platform. All episodes are also available on YouTube or YouTube Music.

About the Author

Journalist Pete Pachal has been covering technology for more than two decades and has been following the field of artificial intelligence since before Gmail was trying to complete your sentences. An experienced newsroom leader and media executive, Pete understands the way reporters and editors work, the priorities of media companies, and the areas where generative AI can make the most difference in journalism.

Pete was Chief of Staff for Content at CoinDesk where he led the publication’s AI Committee and wrote the company’s guidelines for the use of generative AI. He’s also held senior editorial positions at Red Ventures, Mashable, and NBC Universal. His work has appeared in Fast Company, Forbes, TIME, and more. He’s also written a featured column for the Reynolds Journalism Institute (RJI) at the University of Missouri, and has appeared on the Today Show, CNN, CNBC, Fox Business, CBC, NPR, The Daily Show, Cheddar, and several other outlets as a thought leader in tech, crypto, and AI.

In his meager spare time, Pete also hosts Pull To Open alongside journalist Chris Taylor, a weekly Doctor Who podcast that features thoughtful and entertaining commentaries on every single televised story. You can subscribe to the podcast here.

You can email Pete at pete@petepachal.com or DM him via LinkedIn or X/Twitter.

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How AI is changing media, journalism, and the news.


Journalist, Doctor Who nerd, media guy. Author of The Media Copilot.