The Media Copilot

The Media Copilot

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Dotdash Meredith’s bold bet on AI—and why it might actually work
Jonathan Roberts of Dotdash Meredith unpacks how one of the largest digital publishers is adapting to AI and the changing nature of online audiences.
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Pete Pachal
43:38
The AI memo heard 'round the world
Shopify’s CEO demands AI-first thinking, and media companies should take note—it's a wake-up call for newsrooms, too.
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Pete Pachal
The hallucination contradiction
Generative AI offers speed and scale, but media accuracy may end up being a casualty as hallucinations remain a persistent problem.
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Pete Pachal
AI vs. truth: Inside the fight to keep propaganda out of the algorithm
A revealing conversation with NewsGuard’s Steven Brill on trust, truth, and the battle for clean data in the AI age. The AI era is rewriting the rules…
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Pete Pachal
2
38:32
AI is transforming media—but that might be good news
While media jobs may shrink, the values at the heart of good reporting could finally be rewarded—if we shape the AI ecosystem the right way.
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Pete Pachal

March 2025

Reinventing local news with AI: Warren St. John unpacks Patch’s growth story
By using AI, hyperlocal news platform Patch expanded from 1,100 to over 30,000 communities in a matter of months. How they did it without creating slop.
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Pete Pachal
47:33
Why PerplexiTok isn't such a crazy idea
Perplexity's renewed bid for TikTok may be a hail mary, but its open-source ideas are tantalizing. Plus: ChatGPT gets images, better deep research, and…
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Pete Pachal
A journalist's guide to AI privacy
What really happens to your data when you send it to an LLM? Why newsrooms need a balanced approach to data privacy.
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Pete Pachal
Will AI kill product review sites or give them new life?
AI-driven shopping rises, creating an commerce opportunity for publishers. Plus, the latest ruling on AI authorship and the problem with Gemini's image…
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Pete Pachal
AI is coming for your audience. Here's your defense plan.
Join an upcoming webinar with David Buttle from DJB Strategies and The Media Copilot’s Pete Pachal on the risk of AI search to publishers—and how to…
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Pete Pachal
'National Security'
Google and OpenAI make the case to the government that they should be able to train on whatever data they want.
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Pete Pachal
AI search's accuracy problem
It turns out AI search engines get things wrong more often than you might think. Plus: New agents are here, newsroom AI jobs evolve, and more.
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Pete Pachal
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