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The scraper economy hiding in plain sight
Why publishers can't sue their way out. Plus: LinkedIn buries AI slop, ArXiv bans the unchecked, and Microsoft tracks AI citations.
May 19
•
Pete Pachal
8
Inside Axios Local's AI expansion
Axios COO Allison Murphy on hyperlocal expansion, lean reporting teams, and the math problem AI is meant to solve.
May 15
•
Pete Pachal
and
The Copilot
Platforms built AI labels... then buried them
Why Content Credentials don't work. Also: Meta sued over training data, AI harassment of women journalists, and more.
May 12
•
Pete Pachal
9
When stories become liquid
AI can pour any story into any format. Plus: the spyware industry zeroes in on journalists.
May 5
•
Pete Pachal
9
1
1
Stop writing vague prompts
A practical framework for getting better results from AI. Every time.
May 2
•
Pete Pachal
4
April 2026
Inside the AI search funnel
Plus: GPT-5.5 launches at half the cost, regulators scramble over Anthropic's Mythos, and Tubi puts streaming inside ChatGPT.
Apr 28
•
Pete Pachal
7
Yes, AI can still plagiarize
A plagiarism scandal threatens journalism's embrace of AI. Plus: NSA defies the Pentagon on Anthropic, and the Dallas Fed quantifies AI's job squeeze.
Apr 21
•
Pete Pachal
7
The strategic moment comms has been waiting for
GEO puts earned media at the center of how AI decides what brands show up in its answers. That shift hands comms a mandate it’s never had before.
Apr 20
•
Pete Pachal
and
The Copilot
1
When agents come to the newsroom
Agents might actually make journalism more human in the long run. Plus: HubSpot does GEO, Claude Mythos emergency briefings, and the AP pivots to AI.
Apr 14
•
Pete Pachal
11
1
Can AI-generated media be trusted at scale?
Dr. Yair Adato of Bria on licensed data, attribution, and why enterprises are finally asking harder questions.
Apr 10
•
Pete Pachal
7
The zero-click future has an exception
Breaking news defies AI's zero-click squeeze. Plus: AI layoffs spike, the NYT fires a freelancer, and Wikipedia bans AI text.
Apr 7
•
Pete Pachal
8
3
1
March 2026
Should there be a nutrition label for AI ethics?
AAM chief Rich Murphy explains why publishers need AI standards, disclosure rules, and a credible way to show audiences they use AI responsibly.
Mar 27
•
Pete Pachal
and
The Copilot
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