The Media Copilot

The Media Copilot

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Don't panic
Google's AI Mode isn't the end of the internet as we know it—yet. Plus: Time gets talky, journalists brace for the AI future, and more.
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Pete Pachal
What happens when AI fact-checks itself?
As the presence of AI-generated content grows, so does the need for quality control. The answer might be more AI.
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Pete Pachal
Wikipedia's AI rebellion
A cautionary tale about AI, editors, and the importance of trust. Plus: Media traffic falls hard, studios sue Midjourney, and more
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Pete Pachal
Why AI risk threatens publishers like Business Insider the most
The platforms that once fueled their growth are fading fast, and AI is forcing digital-native brands to evolve or disappear.
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Pete Pachal
How one state bill could force Big Tech to pay for news
Oregon's Bill 686 may be the first draft of a legislative framework for an AI content economy. Plus: Reddit sues Anthropic, an AI apology, and more.
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Pete Pachal
Goodbye, search. Hello, AI Mode.
AI Mode changes the rules, turning search into a closed loop. For media, that means rethinking how to be seen and heard.
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Pete Pachal

May 2025

Can an AI 'understand' what good writing is?
Claude 4 may have unlocked its latent editing abilities. Plus fallout from Google AI Mode and Politico's newsroom pushes back on unchecked robots.
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Pete Pachal
What AI means for "go direct" PR
AI-driven search is transforming how information is surfaced, potentially opening a new path for brands to control their narratives.
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Pete Pachal
The AI book blunder that embarrassed two major newspapers
AI gets creative with fake book reviews. Plus: Google's AI Mode hits the big time, Altman and Ive team up on AI gadgets, WaPo's bot upgrade, and more.
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Pete Pachal
3
Is AI cheating journalism out of its future?
As AI tools blur the lines between help and dishonesty, newsrooms risk losing the core skills that build great reporters.
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Pete Pachal
The new SEO: Chris Andrew on mastering AI search
What does it take to get AI to notice your content? Scrunch AI’s Chris Andrew shares the secret sauce.
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Pete Pachal
45:37
Google’s AI land grab and how publishers can fight back
You can’t block the bots, but you can outmaneuver them—strategies to protect your content and reclaim control.
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Pete Pachal
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