The Media Copilot

The Media Copilot

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How to get the essential AI skills every PR pro needs, with Peter Bittner
We're slashing the price of our AI course for PR and media professionals for one day only.
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Pete Pachal
59:32
What happens when AI trains on fake news?
A report from Newsguard exposes how far Russia will go to brainwash Western AI. What the media can do about it.
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Pete Pachal
How Factiva built an AI engine on 100% licensed content, with Traci Mabrey
When Dow Jones’ business intelligence service went down the path of AI, it was determined to avoid stepping on any copyright mines.
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Pete Pachal
2
39:35
The hard truth: AI kills search traffic
Confirming what we all knew, Tollbit released one of the first definitive studies on AI search referrals, and it's not a pretty picture for publishers.
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Pete Pachal
Why prompt engineering matters more than ever
Deep research tools from OpenAI, Perplexity, and Google have elevated the need to be thoughtful about what we say to AI.
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Pete Pachal
AI is advancing too fast to keep up. Here's our solution.
We've researched the latest tools, from GPT-4.5 to Perplexity Deep Research, and put our insights into one AI course.
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Pete Pachal

February 2025

Can AI save local news? The promise and peril of AI-powered journalism with Mark Riley
For decades, local journalism has been in decline—shrinking budgets, newsroom closures, and disappearing community coverage have left behind what…
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Pete Pachal
2
44:53
AI is pretty great at writing. Now what?
What AI's improving writing skills means for journalism. Plus: Amazon's Alexa+ reads the news, the UK backtracks on copyright, and more.
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Pete Pachal
The quiet power shift in AI search
The AI search revolution was supposed to level the playing field. Instead, it’s creating new gatekeepers.
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Pete Pachal
The rise of AI content farms: Digging in with Wired’s Kate Knibbs
AI is rewriting the rules of media, but not all change is for the better. As AI slop floods the internet, the battle over quality, ethics, and…
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Pete Pachal
43:04
NY Times ❤️ AI
The paper of record writes a new AI playbook. Also: the copyright wars heat up again, OpenAI looks smart, and a new study unpacks reader trust vs. AI
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Pete Pachal
1
The BBC just made AI’s accuracy problem impossible to ignore
By testing AI chatbots against its own reporting, the BBC showed how newsrooms can take the lead in evaluating AI’s role in journalism.
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Pete Pachal
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