Archive - The Media Copilot

The zero-click future has an exception

Breaking news defies AI's zero-click squeeze. Plus: AI layoffs spike, the NYT fires a freelancer, and Wikipedia bans AI text.

Apr 7 • Pete Pachal

March 2026

Should there be a nutrition label for AI ethics?

AAM chief Rich Murphy explains why publishers need AI standards, disclosure rules, and a credible way to show audiences they use AI responsibly.

Mar 27 • Pete Pachal and The Copilot

AI is draining the value from empty clicks, forcing a long-overdue reckoning for media brands built on search alone.

Mar 24 • Pete Pachal

Trust is the new moat

In this week’s podcast, Colin Jeavons lays out how answer engines could weaken web traffic and raise the value of trusted brands.

Mar 19 • Pete Pachal

Publishers are done asking nicely

After years of lawsuits, licensing deals, and ignored robots.txt files, the media industry is trying something new: banding together.

Mar 17 • Pete Pachal

How GEO really works

A conversation with one of the people at the forefront of understanding how AI search engines find information: Josh Blyskal of Profound.

Mar 16 • Pete Pachal and The Copilot

Need to train your team on AI? Let me help.

We're booking custom AI training programs for PR, comms, and newsroom teams for Q2 and beyond.

Mar 15 • Pete Pachal

Meet the one-man newsroom

With the right tools and workflow, one journalist can now chase leads, analyze records, and produce tougher accountability reporting at scale.

Mar 12 • Pete Pachal and Ricky Sutton

The agent divide is real

As agents spread, a small cohort will set the defaults. Plus: Google’s AI Overviews squeezing news traffic, and Photoshop going conversational.

Mar 10 • Pete Pachal

The best AI transcription tools for journalists and communicators

We tested five tools—Otter, Descript, Good Tape, Sonix, and Google Pinpoint—on real media work find out which ones actually deliver.

Mar 8 • Pete Pachal and The Copilot

Semafor's AI playbook

What one of the most AI-forward newsrooms is doing—and what it says about where the industry is headed.

Mar 5 • Pete Pachal

Journalism’s new assembly line

Cleveland.com hints at the new workflow: humans report, AI drafts, humans approve. The real fight is over craft, not just speed.

Mar 3 • Pete Pachal

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