The Media Copilot

The Media Copilot

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A journalist's guide to AI privacy
What really happens to your data when you send it to an LLM? Why newsrooms need a balanced approach to data privacy.
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Pete Pachal
Will AI kill product review sites or give them new life?
AI-driven shopping rises, creating an commerce opportunity for publishers. Plus, the latest ruling on AI authorship and the problem with Gemini's image…
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Pete Pachal
AI is coming for your audience. Here's your defense plan.
Join an upcoming webinar with David Buttle from DJB Strategies and The Media Copilot’s Pete Pachal on the risk of AI search to publishers—and how to…
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Pete Pachal
'National Security'
Google and OpenAI make the case to the government that they should be able to train on whatever data they want.
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Pete Pachal
AI search's accuracy problem
It turns out AI search engines get things wrong more often than you might think. Plus: New agents are here, newsroom AI jobs evolve, and more.
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Pete Pachal
How to get the essential AI skills every PR pro needs, with Peter Bittner
We're slashing the price of our AI course for PR and media professionals for one day only.
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Pete Pachal
59:32
What happens when AI trains on fake news?
A report from Newsguard exposes how far Russia will go to brainwash Western AI. What the media can do about it.
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Pete Pachal
How Factiva built an AI engine on 100% licensed content, with Traci Mabrey
When Dow Jones’ business intelligence service went down the path of AI, it was determined to avoid stepping on any copyright mines.
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Pete Pachal
2
39:35
The hard truth: AI kills search traffic
Confirming what we all knew, Tollbit released one of the first definitive studies on AI search referrals, and it's not a pretty picture for publishers.
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Pete Pachal
Why prompt engineering matters more than ever
Deep research tools from OpenAI, Perplexity, and Google have elevated the need to be thoughtful about what we say to AI.
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Pete Pachal
AI is advancing too fast to keep up. Here's our solution.
We've researched the latest tools, from GPT-4.5 to Perplexity Deep Research, and put our insights into one AI course.
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Pete Pachal

February 2025

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